Dieter Rams: Less but Better Book

Few?ÿproduct designs have the staying power of creations by Dieter Rams. Almost?ÿeverything produced by the most influential designer of the twentieth century?ÿis today considered a?ÿclassic. This new and revised edition of?ÿLess but Better shows once again why?ÿDieter Ramsƒ??s approach to design will be relevant for the foreseeable future.

Ideas of what can and must be achieved by good design are in a constant state of flux as a result of cultural and technological developments. Dieter Rams, however, came up with ten principles that advocate for a purist, almost imperceptible design. These principles are still considered timeless fundaments of design theory and practice today.

Less but Better?ÿdoes not set out to be a complete documentation?ÿof Dieter Ramsƒ??s body of work, nor does it claim to tell the full story of the company?ÿBraun. Rather the book explores?ÿthe ideas, criteria, and methods behind Ramsƒ??s?ÿcreations and reveals how a shifting culture of product manufacturing gave rise?ÿto universal design benchmarks. From his reflections on?ÿdesign ethics and?ÿvalues we can distill a clear paradigm for future designƒ??because one principle?ÿhas remained firm over the years: less is simply better.